WordPress or a custom website: which suits your business?

The two options we discuss with clients most often are WordPress and a custom website. Both can produce a great website. What separates them is your needs, your budget, and your long-term plans.

When WordPress is the right choice

WordPress is a very popular content management system with a huge ecosystem of themes and plugins. It's a good fit if:

• You want your website online soon
• Your team will update content often
• The features you need already exist as plugins
• Your starting budget is limited

Keep in mind: plugins and themes need regular updates for security, and too many plugins can slow the site down.

When a custom website makes more sense

A custom website is built with modern frameworks such as Next.js and React. The code is written specifically for your needs. This option suits you if:

• Page speed and performance are a priority
• The design has to be truly unique and consistent with your brand
• The website needs to connect to other systems through an API
• You need features that no plugin offers

You can still manage content yourself by connecting the site to a headless CMS, so non-technical staff can change text and images.

The comparison at a glance

• Build time: WordPress is quicker, custom takes longer.
• Upfront cost: WordPress is more affordable, custom costs more.
• Design freedom: custom has no limits, WordPress follows the theme.
• Maintenance: WordPress needs regular plugin updates, custom relies less on third parties.

We offer both: the Starter package for WordPress and the Professional package for custom websites. See the package comparison or read about the factors that set a website's cost.